In this white paper, we explore how Millennials and Gen Z—who comprise 47% of the global population and drive nearly 40% of global spending—are reshaping the $6.3 trillion health and wellness market. Gen Z’s spending power is projected to reach $12 trillion by 2030, with their per-capita spend growing twice as fast as previous generations. These young consumers prioritize their wellbeing, investing heavily in gym memberships, personalized nutrition, mental health, and clean products.
We also examine how their preferences are driving growth in key segments, including:
- Nutrition, vitamins, minerals, and supplements
- Personalized nutrition and gut health
- Healthy movement, exercise, and fitness
- Sleep and recovery
- Clean beauty, skincare, and products
- Healthy home solutions, such as air and water filtration
When combined with growing interest from Boomers and Gen X, we believe the economic impact of health and wellness is massive. This generational shift presents opportunities to reinvent traditional categories and meet the evolving demands of health-conscious consumers.
At Manna Tree, we see these trends creating long-term investment opportunities as younger generations continue to redefine the market for health and wellness—making this one of the most durable drivers of the consumer sector and a key pillar of our investment strategy. Read on below for a preview of the white paper and click the button to download the full document.
