New Primal is a pioneer of clean-ingredient Zero-Sugar Meat Sticks and Kid-Approved Snack Mates Mini Meat Sticks. Since its origins in grass-fed, pasture-raised jerky snacks, the company has grown with intention, demonstrating a knack for product innovation and expansion, while remaining dedicated to innovative, clean ingredients.
While New Primal’s insanely good jerky has been around since 2012, the company has grown its product base to include crowd-favorite flavors like their Buffalo Chicken Stick, a Rotisserie-seasoned Chicken stick, to their newest launch, Snack Mates Beef and Honey Mini Meat Stick. Catapulting into a bona fide platform brand, New Primal now boasts top-sellers across various categories and channels.
“Flavor you crave with ingredients you trust. Always.”
We strive to create irresistible healthy flavors to get more hands in the kitchen & more hearts around the table.